New Water Products Launched in China

President and CEO of Strauss Group, and Rami Ronen, CEO of Strauss Water, announced today that further to the partnership agreement signed in October 2010 between Strauss Water of the Strauss Group and China’s home appliances giant Haier Group, the joint (50/50) water solutions company in China will now start marketing its new products for the Chinese market.

At the first stage, products will be launched in three maim cities: Beijing, Shanghai and Qingdao. At the second stage, they will be launched in Shēnzhèn and Guangzhou as well.

The product launch will be followed by an extensive media campaign entitled Smart Water–Safe Home, at an estimated cost of $4 million.

Gadi Lesin, President & CEO of Strauss Group, said:"Strauss Group continues its global expansion journey by entering today a new, high-growth potential geography, and launching products that represent years of research, development and innovation by the best scientists and technologists working in Israel. This launch is the product of a tight collaboration between Strauss Group, that brings to the Chinese market cutting edge know-how and quality in global water purification solutions, and Haier Group, that possesses world-class marketing, distribution and support capabilities as well as excellent familiarity with the local market needs and consumer habits."