DS Smith Recycling Unveils its New Identity

DS Smith Recycling, formerly known as Severnside Recycling, unveiled its new identity yesterday (2nd June). The sustainable waste management and recycling company has undergone an extensive rebrand to demonstrate its role in the DS Smith Group.

As DS Smith Recycling, customers will recognise the company’s role in the packaging loop as it now sits alongside DS Smith Paper (formerly St Regis) and DS Smith Packaging. The alignment of the different UK elements of the DS Smith Group, a £2.1bn business, makes the closed loop recycling process more visible for its customers. Indeed, DS Smith Recycling processes waste paper and packaging produced by DS Smith Packaging’s customers which is then used in new paper products - a perfect demonstration of the closed loop process.

The shift in environmental awareness across the corporate world is tangible, and DS Smith Group believes its closed loop packaging manufacture and recycling is a key offering to its customer base. Each of DS Smith’s UK divisions are market leaders in their respective sectors and the rebrand represents a consolidation of this broad expertise.

Miles Roberts, DS Smith Group chief executive, comments: “There is growing market demand for recycled material in packaging and this makes it pertinent for DS Smith to be seen as one entity in the UK, rather than separate companies. Our recycling operation, provided by DS Smith Recycling, is an important differentiator, with our customers focusing increasingly on sustainability not only in waste management, but also in purchasing. We are perfectly aligned to deliver this end to end sustainability through our operations.”

Peter McGuinness, DS Smith Recycling managing director, adds: “It’s an exciting time for DS Smith Recycling and we’re looking forward to being closer aligned to our wider group. While none of our services will change, we will continue to focus on evolving our recycling operations and delivering high quality used paper and packaging to our Group for recycling. Operating under DS Smith Recycling will aid customer confidence enabling them to use one supplier that offers a closed loop process.”

DS Smith Recycling operates 15 recycling facilities across the UK to provide specialist paper and packaging recycling. The company also provides full waste management services which see materials recycled through DS Smith Recycling’s network of materials reprocessors.