Tsurumi plunges into French pump rental market

Tsurumi Europe GmbH has established a wholly-owned French rental company in France, to focus on the country’s untapped rental potential and grow its presence in the market.

Tsurumi has been present in the French market for years through its own subsidiary, CE2A – Tsurumi France, located in the south of France. Now the company will serve the market directly for both customer’s distribution and rental requirements. It will provide additional market options, delivering durable and reliable products as well as expert service.

The new Tsurumi Pompes Location S.A.S. (TPL) was established last year, locating its first depot in Strasbourg, France. It stocks a large amount of pumps and accessories, and employs a number of qualified pump rental professionals. Leading international pump rental expert, Gaetan Beaulieu, who has a deep understanding of the French rental market, has been appointed to head up TPL.

Motoring on
To support its operation and growth in France, Tsurumi acquired the majority of Belgian Tsurumi distributor, Marine Motors & Pumps N.V. (MMPumps) – which has run a well-established pump rental business for more than 40 years.

MMPumps stocks hundreds of Tsurumi pumps in its rental fleet, providing flexible 24-hour customer service in case of any problems on site. Most installations are done by MMPumps’ experienced employees, serving both dewatering and sewerage applications.

“We are excited to start a new beginning this year with support from Tsurumi and together provide support to TPL,” says current managing director, Mr Johan Dekker. “We have had a strong relationship with Tsurumi over the last 40 years and this development will strengthen our position in the market. This acquisition will increase our knowledge, productivity and sales, while providing an excellent service to our customers.”

MMPumps will continue to sell and rent pumps for the Belgian market, but will be involved in the French rental market through cross-renting as well as one of the maintenance centers. The company rents pumps from its fleet to TPL for French customers and best practices will be shared between the two companies.

Pump players
“The French dewatering pump rental market is a major area where we see the main submersible pump players” says Beaulieu. “Now is the perfect time for Tsurumi to establish its own rental operations to cover unreached rental customers and capitalise on growing market potential.”

Tsurumi has thousands of pumps at its warehouse in Belgium and almost all of its 250 pump models are available for rapid delivery. Tsurumi also has a large stock of spare parts in Germany that ensures the least amount of pump downtime.

“Availability is everything,” says Daniel Weippert, Managing Director at Tsurumi Europe. “We are very excited to be able to make our pumps available to customers in France – not only by existing stock outlets in our dealer network, but also by direct rental, even for special applications. Our customers should also get peace of mind for their rental applications and their own customers.”

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